Driftwood Kitchen
Putting the atmosphere of a coastal cafe into a digital presence to improving business impressions & conversions.
A carefully designed website to engage, attract and inform customers.
Their requirements:
Driftwood Kitchen were looking for a new website that resembled their cafes atmosphere in a digital form. Their original website was created using a pre-requisite website builder with limited theming, resulting in a digital presence which incorrectly resembled the friendly, warming & coastal atmosphere of the cafe and Highcliffe.
The outcome:
Driftwood were provided with the following deliverables:
- A digital recreation of their logo as a vector allowing them to freely add their logo to documents, menus & other digital content.
- A new website hosted on a content management system allowing for all content to be modified with a modern experience for website visitors with a new set of brand guidelines and colour palette.
- Updated newsletter system for the team to send their loyal customers early access to menus, events and other information.
- Updated social media branding (banners, logos and suggested hashtags).
- Guided training on updating the website, sending newsletters and creating branded content for social media.
The pre-existing Driftwood Kitchen logo, converted into a high-quality vector for digital usage.
Second draft of the home and about pages.
Final designs of the contact and frequently asked questions page
