NutraFuel Food

Designing the brand identity & digital presence for a new entry to the prepped meals market for students & athletes.

A modern, community-focussed, engaged approach to providing prepped meals for athletes, bodybuilders, students delivered through a powerful social media presence and eCommerce store.

• Brand identity & brand guidance
• A modern, responsive and effective website with a mobile focus
• An eCommerce platform that can handle stock management

Requirements

NutraFuel were looking for a modern website design that effectively presented their meal range and provided their demographic with other resources and guidance for their athletic journey. Elements of their brand identity had already been developed such as their logo and primary colour, but these needed to be solidified with brand guidance to ensure continuity across their social profiles, physical product branding and their website.

Outcome

NutraFuel were provided with the following deliverables:

• A bespoke website built on top of WordPress & WooCommerce that encompassed their branding, making them stand out from competitors
• A new website hosted on a content management system allowing for all content to be modified with a modern experience for website visitors with a new set of brand guidelines and colour palette.
• Social media content templates for announcing new menu items, discounts & events.
• Guided training on updating the website, products and discounts.